Client: Eat to Win
Format: Wine label design
Details: Art direction and design of Kentucky True Blue Legends Signature Wine Series Tayshaun Prince Kentucky Blue Riesling bottle packaging. A portion of the proceeds from each bottle sold will go directly to the KDA’s child nutrition program, Eat to Win, the department’s official “Healthy Habits” program. Prince, an Olympic gold medalist and star for the NBA’s Detroit Pistons, is the official spokesperson for Eat to Win, a nutritional education initiative aimed at teaching Kentucky students about the benefits of eating locally grown fruits and vegetables as part of a healthy lifestyle. To find out more about the Eat to Win program, go to www.eattowinky.com.