Smiley Pete Publishing

Client: Smiley Pete Publishing
Format: Magazine design
Details: Smiley Pete Publishing is an independent publishing company in Lexington, Kentucky. Their publications, The Chevy Chaser magazine, Southsider magazine and Business Lexington are each geared for specific niche audiences in and around Lexington while sharing some content. Chevy Chaser and Southsider were redesigned to both differentiate themselves from each other and to help better identify themselves with their audiences. Business Lexington was designed from scratch with the goal of creating a product that felt established from day one.